Btobet, partners with STM Gaming Africa, announced a signed agreement between its brand and the Nigerian bookmaker BetXperience for the provision of Neutron 3 platform to power its betting shops and online platforms?

Btobet?will be integrating the Neutron 3 platform to?“capitalize on?the?digital transformation characterizing the local market in Nigeria from retail to online gaming.”?The brand’s; coverage of 65 different sports is expected to boost the?BetXperience?brand and help provide a complete sportsbook with odds for?over 25,000 events per month.?

Also, the sportsbook will be complemented by a portfolio with a wide range of?options such as online and live casino and a selection of virtual sports.?Btobet’s Chief Marketing Officer Sabrina Solda commented that:

We are glad?to announce a partnership with?BetXperience. The Nigerian market is one of?the most advanced when it comes to the growth registered in the online?channels.?Nonetheless, retail is still very much the predominant channel.?BetXperience’s?approach strikes the right balance where all the channels are?interlinked with one another, players are to place and follow their bets on?whichever channel or device of their preference. We will ensure the support?and development of?BetXperience’s?strategy to become a point of reference in?the local market.

Following the partnership,?Btobet?promises to push the?BetXperience?market?to a wide range across Africa. Director of?BetXperience?Gideon?Odushola?while?expressing his confidence in the partnership between both brands said that:

In?Btobet, we have found the ideal technological partner to power all our brands?and its channels. A true omnichannel approach was fundamental for us, given?the possibilities that this approach provides us in terms of not only providing?our players with optimal betting experience but also cross-selling and retention?opportunities. I am positive that this will be a fruitful and lengthy partnership.

Source: iGaming Business

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