EveryMatrix Group appoints Kevin Furlong as Group Chief Product Officer

David Gravel September 23, 2024

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EveryMatrix Group appoints Kevin Furlong as Group Chief Product Officer

EveryMatrix Group recently appointed a new Group Chief Product Officer (CPO). Kevin Furlong takes responsibility for product strategy across all the tier one supplier’s multiple business units.

With 20 years industry experience, Furlong will bring a record of success from senior roles at Entain, GVC, Bwin and Paddy Power to coordinate with EveryMatrix business unit CPOs. Furlong’s primary goal will be to ensure the consistent growth at the core of Everymatrix’s values for the groups 300+ global partners and customers.

With the appointment announced shortly after EveryMatrix’s formal €18.5 million bid for Fantasma Games, Furlong’s considerable expertise will be invaluable across Everymatrix’s modular casino and sports platform. Bringing proven success in product development, online business management and large-scale technology Furlong aims to replicate his success with affiliate payment products including CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix and MoneyMatrix.

“I’m delighted to join the EveryMatrix management team and focus my attention on some of the best products in the industry today. The business is on a rapid growth curve, and we have some ambitious but achievable plans to come which I’m excited to be part of.

“My role is to bring all our products together to give our customers and their players the best possible experience. We already do this in so many ways, but we know we can do so much more with the proprietary technology, knowledge, and expertise we have at our disposal within the Group.”

Ebbe Groes reaction

Group CEO and co-founder Ebbe Groes said: “More than two-thirds of our revenue is generated from tier one operators today. Kevin has outstanding industry experience working with some of the largest operators, so we’re naturally delighted to have someone of his calibre join us as we continue to accelerate our growth.

“Kevin will be instrumental in developing an even better experience for all our customers.”

EveryMatrix recently launched LoyaltyEngine to increase player engagement and retention whilst also offering real-time insights, analytics and player behaviour data.