IBM Studios aspires to apply data, technology, and Agile methods to the crafting of digital experiences. Contracted from Havas, I led Content Strategy for the Tokyo Studio.
I worked on numerous internal digital projects under IBM Studies as well as IBM Japan, including:
- a web app to provide the company's sales workforce with relevant content and metrics.
- an interactive buyer journey website that catalogues UX/UI issues for major IBM cloud properties.
- a static microsite with IBM key industry content, in both English and Japanese.
Awards: Enterprise Marketing Performance Integration Award, 2014